Ecommerce & Marketing Lead
Location: Remote (Canada)
Type: Full-time
Help us grow something special
At Villager Puzzles, we believe in the magic of community. Every puzzle features the work of a Canadian woman artist. We're building a brand that brings people together through art, creativity, and the joy of puzzling. We're looking for an Ecommerce & Marketing Lead to help us reach more customers, build lasting relationships, and grow our business in Canada and beyond.
Here's how we see this role: ecommerce isn't just a website to manage. It's a big part of how people discover Villager, fall in love with our puzzles, connect with our artists, and come back for more. From the first ad someone sees to the email that inspires their next purchase, every interaction is an opportunity to build a relationship with our brand.
You'll lead the marketing strategies and online experiences that drive growth across our direct-to-consumer. You'll bring together creative campaigns, customer insights, and commercial thinking to turn more people into customers and customers into loyal fans.
This is a hands-on role. You'll set direction, roll up your sleeves, manage external partners, and make things happen. We're looking for someone who can take ownership of an important part of the business today and grow into greater responsibility as Villager evolves.
We're at an exciting stage. We've built something we're proud of, and now we're focused on proving what's possible as we grow. We want someone who is excited to help build that next chapter with us.
If you love marketing, care about the customer experience, and get excited about turning good ideas into real business results, we'd love to meet you.
What you'll do
Make ecommerce a powerful part of our brand
Our online store is more than a place to buy puzzles. It's where our art, our artists, and our community come together. You'll make sure the experience reflects what makes Villager special while helping more visitors become customers.
- Own the customer experience in our Shopify store, making it easy and enjoyable for people to discover and shop our puzzles
- Lead online merchandising across product pages, collections, bundles, new launches, and seasonal campaigns
- Bring our puzzles and the artists behind them to life through compelling product content, storytelling, and merchandising
- Identify opportunities to improve conversion rates, average order value, and the overall shopping experience
- Plan and implement website improvements, testing ideas and learning from customer behaviour
- Keep our stores fresh, accurate, and ready for every launch, promotion, and seasonal moment
Lead marketing that drives growth
We want more people to discover Villager, more customers to come back, and more people to share our puzzles with others. You'll help us make that happen through thoughtful, effective marketing.
- Develop and execute our digital marketing strategy across customer acquisition, retention, and repeat purchases
- Oversee paid advertising across Meta, Google, TikTok, and other relevant channels, working with external contractors to manage campaigns and improve results
- Monitor marketing performance, understand what's working, and make informed decisions about where to invest our time and budget
- Own our email marketing strategy, from campaign planning and segmentation to automated flows and customer lifecycle marketing
- Create campaigns that bring new collections, Canadian women artists, and our products to life
- Build initiatives that encourage repeat purchases, referrals, and long-term customer relationships
- Develop Villager's subscription program, from concept and launch through ongoing optimization
- Identify opportunities to grow organic traffic through SEO, useful content, and emerging search experiences
Build customer relationships that last
We believe that building a brand is about more than making a sale. It's about creating a connection. You'll help ensure every interaction gives people another reason to choose Villager.
- Improve the customer journey, from discovering us for the first time to becoming a loyal, repeat customer
- Use customer feedback, purchasing behaviour, and marketing insights to understand what our community wants and needs
- Develop campaigns that celebrate our artists, connect with our customers, and give people reasons to engage with Villager beyond a single purchase.
- Identify opportunities to surprise and delight customers and make the Villager experience memorable
- Help build a brand people are excited to shop from, talk about, and share with others
Turn insights into action
We're a growing business, and we need someone who can connect the dots between what's happening, what it means, and what we should do next.
- Establish clear reporting across the metrics that matter, including revenue, conversion, customer acquisition, email performance, and retention
- Turn data into practical recommendations and prioritize opportunities based on their potential impact
- Manage external contractors and agency partners, ensuring their work supports our goals and delivers results
- Continually test, learn, and improve rather than relying on assumptions or doing things the way they've always been done
- Bring forward new ideas, spot opportunities, and help us make smart decisions about where to invest
What success looks like
Success isn't about being busy or launching more campaigns. It's about making a meaningful difference to the business.
You'll know you're making an impact when:
- More people are discovering Villager and becoming customers
- Direct-to-consumer revenue is growing sustainably, with healthy customer acquisition costs
- More website visitors are converting, and customers are finding reasons to purchase again
- Email is one of our strongest and most profitable marketing channels
- Our customers have an online experience that reflects the quality, creativity, and thoughtfulness behind our products
- We're making better decisions because we understand our customers, our numbers, and our opportunities
As Villager grows, this role will grow too. You'll have the opportunity to take on more ownership, shape our marketing function, and help build the strategies and systems that support our next stage of growth.
Who you are
- We care less about whether you've used every tool on our list and more about how you think, how you work, and what you can bring to the team.
- You're a marketer first. You understand that great marketing starts with knowing your customer, telling a compelling story, and giving people a reason to buy. You see ecommerce as part of the bigger picture, not just a collection of technical tasks.
- You think commercially. You connect marketing decisions to revenue, profitability, and long-term growth. You understand that getting more customers is only part of the equation; keeping them and building lasting relationships matters just as much.
- You're creative and analytical. You can come up with a great campaign idea, then look at the data to understand whether it worked. You enjoy combining storytelling and experimentation to find what resonates with customers.
- You take initiative. You don't need someone to hand you a detailed plan for every project. You can spot an opportunity, develop an approach, and move things forward. You're comfortable making decisions, asking questions, and learning as you go.
- You're hands-on. You're just as comfortable developing a marketing plan as you are building an email campaign, briefing an advertising contractor, or improving a product page. You know when to do the work yourself and when to bring in the right support.
- You're adaptable. You understand that working in a growing business means priorities can change and new challenges will come up. You enjoy figuring things out, finding practical solutions, and making progress without waiting for perfect conditions.
- You're a strong collaborator. You communicate clearly, work well with teammates and external partners, and welcome different perspectives. You care about getting good work done together.
- You're ready to grow. You're excited by the opportunity to help build something, not just maintain what's already there. You want to take on more responsibility over time and are motivated by the idea of growing alongside a business.
Experience that will help you succeed
- Experience in ecommerce, digital marketing, growth marketing, or a related field, ideally with a consumer product brand
- A solid understanding of customer acquisition, conversion optimization, email marketing, and customer retention
- Experience with Shopify and an email marketing platform such as Klaviyo
- Familiarity with performance reporting tools such as Google Analytics and Meta Ads Manager
- Experience working with contractors, agencies, or external partners
You don't need to be an expert in every platform, and you don't need to have done everything before. After all everything is figure-out-able. We do need someone with a strong marketing foundation, good commercial instincts, and the ability to learn quickly and take ownership.
An interest in consumer brands, art, creativity, or community is a bonus. You don't need to be a puzzler already, but we hope you'll come to appreciate what makes this community special.
What we offer
- $70,000–$90,000 + quarterly performance bonuses
- Remote work: Work from anywhere in Canada.
- Three weeks of vacation
- Health spending account
- Quarterly performance bonuses: Share in the results we work together to achieve.
- Puzzles, of course
- Room to grow: As Villager grows, you'll have the opportunity to expand your role, responsibilities, and impact.
Ready to join us?
If you're excited by the idea of helping a growing brand find more customers, build stronger relationships, and turn ambitious plans into real results, we'd love to hear from you.
We're more interested in how you think, what you've learned, and what you're excited to build than in a perfectly polished application.
To apply, send us your resume and a short video or voice note answering these two questions:
- What excites you about Villager Puzzles and this opportunity?
- Tell us about a time you spotted an opportunity, took initiative, and helped achieve a result. What did you do, and what did you learn?
Send your application to Kelly at hello@villagerpuzzles.com. Applications close November 30.